The origin of this brand stems from the famous YouTuber Jacksepticeye, who humorously refers to coffee as "Dirty Bean Water". This gave me the idea of opening a coffee shop named "Dirty Bean Roast". It's an ideal spot for students and professionals alike to take a break, relax, and indulge in a little procaffenation.
When it comes to brewing the perfect cup of "Dirty Bean Water" Dirty Bean Roast stands out above the rest. After all, it's their specialty! The company aims to convey its distinctive, daring, and dynamic character through both their name and brand.
To kickstart this project, we began by ideating the brand's visual identity. We drafted several logo concepts that would effectively capture the brand's rough-and-tumble personality. Our design approach involved utilizing a sans serif font with bold strokes and sharp edges, along with incorporating textured elements into the primary logo to enhance its rugged appearance.