Discovery
This brand not only provides a buying and delivery service, but also offers a moving service, making it a direct competitor to Amazon. The design was inspired by companies such as Mailchimp and features a delivery man as the brand mascot.
Objective
The objective of this company is to present a professional yet enjoyable appearance that caters to all online shoppers. The concept was to develop an application for customers to use and some products that the company would utilize.
Process
The brand creation process began with researching potential competitors' brands and logos, analyzing how we could differentiate ourselves and appeal to a distinct target market. Once we had generated logo ideas, we focused on selecting typography and colors that would enhance brand recognition. Our logo design incorporated an illustrated icon featuring a delivery man as the mascot and typography that included an arrow to convey a sense of motion during delivery.
